About Me

I am a seasoned user experience specialist based in Bay Area California with over 15 years of work experience. I’ve created an extensive collection of design projects, improving user experience for mobile & web applications. As a design leader I initiated design standards and products through successful completion for small and large companies.

My design process includes:

1. User Research –  Understanding what problem we are solving, for whom, and why/how do we care as a business.

2. Synthesize Findings – Produce user stories, visionary concepts. Creating big picture ideation on customer pain points. Taking deliverables from research activities such as input, synthesize learnings/findings into scenarios and use cases.

3. Create Coherent User Experience – My favorite part and most exciting phase, develop end-to-end seamless and coherent user experiences.

4. Validate Design – Finally validate solutions against defined measures of success. Gather learnings, feedback from usability testings and apply to the design. Continue this phase as a iterative process until the design solves customer pain points and meet or exceeds business goals.

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."



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